CAKE LAUNCH

Cake.

In Maslow’s hierarchy of needs, eating is one of the most basic physiological requirements.

Food is a fundamental necessity.

Rich in taste and exquisite in structure, a cake is at once something that satisfies one’s primary need of hunger and one’s desire for unrestrained consumption.

The argument can be made that cake is the most refined, decadent and gratuitous kind of food. Cultures around the world integrate cake into celebrations, creating exquisitely decorated structures to ultimately be destroyed, devoured.

FLY16x9 challenged five women to have their cake and eat it too. Eat it in its entirety, in fact.

Each woman was isolated in a room with her chosen confection.

At what point does an object of one’s desire transform itself into a thing of repulsion?
At what point does the pleasure turn into pain?
Is transitory happiness without thought?

Symbolically spherical and absolute in form, these edible oven-baked mandalas transcend the sum of their ingredients, becoming ‘perfect’ meditations on the  beauty and impermanence of all things.